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28 days ago

When in difficult country, do not encamp. In country where high roads intersect, join hands with your allies. Do not linger in dangerously isolated positions. In hemmed-in situations, you must resort to stratagem. In desperate position, you must fight.
—VIII. Variation in Tactics, Sun-Tzu.

As Sun Tzu says “when in difficult country…” , he addressed to real country for sure. However I believe we can apply this to software development.

The Playboy Branding

69 days ago

The Inman Branding

Slimstat is indeed an excellent modification with useful additions of Shortstat. I was using it since I run this blog using Textpattern. It is useful in providing us the statistic and even tracking new referrer via RSS. Awesome.

However I miss Shortstat., the original one. I miss Shortstat’s simplicity. I don’t need detail breakdown of today/week. Just a quick snapshot referrer like this.

Maybe, just maybe, if I got 10000 hits a day someday (I hope soon, amen for that), I will consider my self having a Mint.


169 days ago

For any given question, sometime, we can have more than an answer at hand.

Take for an example, my post about stereotypes of programmers.
My answers were seeing programmers from technical aspects. How a particular person with his/her own personality and tools, solve the problem.

I receive a good respond about it, from my very good friend. (A physical flesh and bone friend, so there’s no URL associated to him).

Kemarin sore, saya berdiskusi dengan seorang klien tentang perjanjian kerja sama project. Ada satu issue, yang lantas kami sepakat untuk menulisnya secara konkret hitam di atas putih.

1. Lisensi perangkat lunak pengembang (program developer), database, komponen-komponen, instaler, dan lain lain perangkat lunak yang digunakan untuk membuat aplikasi perangkat lunak (……..) menjadi tanggung jawab Pihak Pertama.

2. Pihak kedua tidak bertanggung jawab atas semua tuntutan baik langsung maupun tidak langsung yang timbul karena pemakaian perangkat lunak pengembang tersebut pada ayat 1.

Pihak pertamanya gw, pihak kedua klien, dan pihak ketiga adalah anda sekalian pembaca yang budiman.

Bahasa yang lebih manusiawi dari cuplikan pasal diatas : “tidak boleh menggunakan satupun software illegal”
(menurut saya, bisa lebih "clean")

Marketing Explained

174 days ago

Penjelasan sederhana tentang model-model marketing berikut ini memang luar biasa.
Saya copy-paste dari imel temen.

You're a woman and you see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed,"
That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's fantastic in bed,"
That's Advertising.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, "Hi, I'm fantastic in bed,"
That's Telemarketing.

You're at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say "May I," and reach up to straighten his tiebrushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed,"
That's Public Relations.

You're at a party and see a handsome guy. He walks up to you and says, "I hear you're fantastic in bed,"
That's Brand Recognition.

You're at a party and see a handsome guy.You talk him into going home with your friend.
That's a Sales Rep.

Your friend can't satisfy him so she calls you.
That's Tech Support.

You're on your way to a party when you realise that there could be handsome men in all these houses you're passing. So you climb onto the roof of one situated toward the centre and shout at the top of your lungs, “I'm fantastic in bed!”
That's Junk Mail.

Dan mungkin saya bisa menambahkan satu lagi.
At the party, everyone listens to this lady. Surround her, node their head, and bought everything she said, "I wrote this book, and blog about it. I know how to make anyone fantastic in bed!"
That's Viral Marketing.